Executive Leadership


At Centroid, we understand how important it is for you to know and trust the people with whom you do business. We feel the same way. That's why our founders still own and manage the company.

Jim Brull is a Managing Partner responsible for Sales and Marketing.

He is a highly experienced Oracle Consultant and a diverse leader with over 20 years of professional consulting and management expertise in system design and development, infrastructure and data architecture and global system deployments. Jim has proven hands-on experience managing, architecting, deploying and supporting Oracle environments. His experience prior to joining Centroid includes professional management consulting at Ernst and Young and EDS.

Jim earned a Bachelor of Business Administration in Marketing from Fort Hays State University and received his Master's in Business Administration in Information Systems and Entrepreneurship from Baylor University.

Scott Morrell is a Managing Partner and CEO.

He has more than 18 years of experience in technology consulting. The last 15 years Scott has primarily focused on Oracle E-Business Suite application deployment and integration within the Automotive industry. One of the founding partners of Centroid, Scott was previously employed by ClearOrbit Corporation where he worked to design and deploy barcode integrated solutions for Oracle E-Business Suite. 

Scott holds a BS in Computer Science from University of Michigan - Dearborn.

Paresh Patel is a Managing Partner responsible for Solutions Delivery.

He has been working in the Information Technology consulting arena specializing in Program / Project Management of Oracle ERP/CRM applications since 1989. Paresh has served as Program Director and Project Manager for multiple international deployments of the Oracle Enterprise Applications Suite and Siebel CRM for a diverse group of companies including British Petroleum, Northern Telecom and Intuit. Paresh started his career with EDS Europe, working in their Energy | Defense division.

Paresh holds a Bachelor's in Mathematics, and a Master's degree in Operational Research and Applied Mathematics from the University of Manchester, England.

Eric Reed is a Managing Partner responsible for Strategy and Pursuits.

He is extremely adept at understanding the big picture, the business drivers and processes and the technology focus of each Centroid client initiative. Eric is an accomplished, customer-focused information technology leader with 15+ years of experience heading up, executing and producing large-scale IT projects. He is a results-oriented professional skilled at delivering effective enterprise applications, systems integration and legacy system transformation projects. His specialties include enterprise application consulting and strategic outsourcing, IT project management, Oracle ERP, CRM, SAP and application development and integration.

Eric has a rich, multi-industry background in media and entertainment, consumer products, high-tech, retail and manufacturing. His diverse experience includes consulting and management roles with EDS, Warner Music Group, Warner Home Video, Lucent, Ascend Communications and American Axle & Manufacturing.

Eric holds a dual Bachelor of Business Administration degree in Management Information Systems and Organizational Behavior | Business Policy from Southern Methodist University.

Ajay Arora is a Managing Partner responsible for Cloud Strategy, Enterprise Architecture & Technology Consulting teams.

He excels at painting the big picture for clients using principles of business and technology architecture. With over 20 years of experience in IT and business, he has an unparalleled depth of knowledge and expertise in building and leading teams in Enterprise Architecture.

Prior to joining Centroid, Ajay led Enterprise Architecture teams at Oracle, Greenplum (Pivotal), Broder Brothers, and Time Warner Cable. His business knowledge spans the industry landscape - from automotive to retail and everything in between. If there’s one thing Ajay loves about his work, it’s putting his depth of knowledge and expertise into action to help clients succeed.

Ajay holds Bachelor of Science, Nuclear Physics and dual masters:

  • Masters of Computer App, Software Design  | Thapar Instt of Engg & Technology

  • Master of Business Administration | University of Michigan - Stephen M. Ross School of Business

Follow us on LinkedIn >>